Norwalk City Council Adopts New Logo

A new city logo and color scheme was unanimously adopted by members of the Norwalk City Council on Tuesday, February 21st. The selected logo features two strong arches, connected and secured by a keystone. Marked with the letter “N”, the keystone represents the essence of Norwalk, a community focused on connecting with the people and places around it. The newly adopted color scheme not only differentiates the city from surrounding communities, but it also signifies the patriotic sentiments of its citizens.

The creation and development of the logo and color palette is the end result of a citywide branding initiative that began in January of 2016. This process encompassed a robust community outreach effort and market research. The information gathered during this process was used to shape and form a set of branding statements, a new city motto, logo, and color scheme.

Moving forward, the city will begin to implement the new brand identity in various design elements throughout the city. Some of the first places you will see it will be on City letterhead, newsletters, digital displays, and the website. Over the course of time, you may see it in other areas such city signs, trash bins, and buses.

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City Council Adopts Motto

Members of the Norwalk City Council unanimously adopted “A Connected Community” as the official City motto on Tuesday, October 25th and will move forward with developing a logo to finalize the branding process. This vote comes after a long and thorough process to create a brand that embodies the community and its future goals. At the same time, a series of brand statements were adopted that outline the core values of the community, the accepted beliefs and provide a sense of direction.

In January, the City Council voted to move forward with a citywide branding process that included two months of community outreach and the creative process for developing a fresh identity for the City. The City Council created the Brand Advisory Committee made up of community leaders to oversee the process. The Committee held several meetings and oversaw the consultants as they performed market research and community outreach that engaged the City of Norwalk residents on multiple platforms. The strong feedback and community engagement allowed the City Council to make a clear decision.

Mayor Mike Mendez commented on the newly adopted motto, “’A Connected Community’ has many meanings and implications. From our geographic location to our sense of community pride that is present at every City event, we are ‘A Connected Community’. This motto also provides us with the path forward to accomplish some bold initiatives we have planned for the future. I am excited to see what is up next, which is logo design.”

“A Connected Community” best suits the City of Norwalk because of the residents’ involvement in developing the entire brand statement. During the branding process, the Brand Advisory Committee noted several recurring themes: The City of Norwalk is a family-centered, business- friendly community within a larger metropolitan area and Norwalk is a community where residents feel connected and a sense of belonging. With these recurring themes, the City Council knew that the City of Norwalk was “A Connected Community”.

“A Connected Community” beat out a few other motto options as the favorite. The consultant team will now move into the design phase and to visually depict the City in an image.

Residents can keep informed about the branding process at

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City Council Considers Potential Mottos for Norwalk

The City Council met in late June to review the series of Brand Statements approved by the Brand Advisory Committee and to hear potential mottos for the City of Norwalk.

In January, the City Council voted to move forward with a citywide branding process that included two months of community outreach and a creative process for developing a new identity for the City of Norwalk. When complete, the City will have a series of Brand Statements, a motto and a new logo that embodies the community and the forward-looking direction of the City. The Brand will serve the community for decades as Norwalk evolves and grows.

After a series of community outreach meetings and extensive online engagement, the creative process began to evaluate community sentiment, fusing the spirit of Norwalk into a series of statements and a visual element.

The June meeting was the first official presentation to the City Council, reporting on the work of the Brand Advisory Committee and their recommendations. The City Council will now evaluate the Brand Statements and the motto options presented to them before making a final decision and moving forward with logo/visual identity creation.

Brands are important because they provide a unified sense of identity; they are a rallying point and a symbol of what an entity stands for. As Norwalk moves forward, striving for improvement and supporting growth and development of the community and its members, this brand will serve as a uniting symbol of this great city.

The City Council will meet again in the coming month to provide feedback on the proposed mottos. The complete new identity is expected to be revealed in late summer/early fall.

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Norwalk Branding Process Enters Creative Phase

This week, the Norwalk Branding Committee met to review draft brand statements that were derived from feedback received in the community. Brand statements outline core values and provide a sense of direction of an entity. The brand statements will inform future elements of the brand such motto/tagline and logo.

A total of seven statements define the spirit of the community. The next step in the branding process is the development of a motto/tagline and then a logo that will embody the community visually.

During the community outreach portion of the branding process, the City of Norwalk received 1,193 written responses from community members through community outreach meetings, community events and online submissions. This feedback was used to evaluate the common themes and values that run through the City of Norwalk.

To solicit feedback, the City ran a robust advertising campaign that included Facebook and Google advertising. Print ads in the Norwalk Now and the production of a Now You Know public service announcement were also part of the outreach.

General observations from the community outreach process include that Norwalk is a friendly community centered on family. This is a community of caring people who prioritize community aesthetics and public safety. Many people move to Norwalk to buy a house because of the affordability and the convenient location, and end up staying for a lifetime.

Once final brand statements are approved, the motto/tagline and logo will be created. The City is expected to unveil its new identity in late summer.

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Defining Norwalk Wraps Up Community Outreach!

After a robust outreach schedule, the branding team is wrapping up community outreach at 10:00 AM this Saturday with a meeting at the Norwalk Social Services Center, located at 11929 Alondra Blvd. Involvement in the outreach process has been steadily increasing and residents are encouraged to take this opportunity to participate.

Throughout this process many people have asked, “What is a brand?” A brand is what you think of when you hear a name. It is made up of visual elements such as a logo, but also certain statements that are true and genuine. As a part of this process, the branding team has been talking to residents to find out what makes Norwalk tick? What is special about this community? And what do people wish Norwalk would be that it isn’t?

All of the information gathered through community outreach will inform the creative process as Norwalk receives a new logo, tagline and an authentic identity that will propel the City forward into the future.

Online feedback will be collected through the end of the month. If you cannot make it to the community meeting this Saturday, ensure your voice is heard online at

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Defining Norwalk around the community!

The branding team has been busy gathering community feedback and learning what makes Norwalk special. A Defining Norwalk booth was set up at the Easter Egg Hunt at City Hall where residents filled out comment cards, sharing their thoughts about their community.

A lively meeting took place on March 30th at the Teen Center. Youth in the community had some great feedback about Norwalk and the future they would like to see for their City.

The Norwalk Chamber of Commerce is also joining the conversation, providing their members with opportunities for input.

The City has recently produced a video promoting the branding process, it can be viewed here.

The Defining Norwalk team will be at next Wednesday’s Teen Alliance Program meeting and two more community meetings are scheduled to gather resident feedback.

Ensure your voice is heard at one of these meetings or online at Upcoming Meetings:

• Community Outreach Meeting @City Hall on April 11, 2016

• Community Outreach Meeting @Social Services Center on April 16, 2016

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Community outreach is in full swing for Defining Norwalk

The community outreach process began last week with the first of eight meetings designed to gather community feedback as the City branding process moves forward. Then, on Tuesday of this week, a group of 36 seniors gathered at the Senior Center to share their thoughts on the community and what it means to them. A lively discussion ensued surrounding the challenges and opportunities facing the City. The feedback received at this and all of the community meetings will inform the creative process as a new logo and tagline are developed for the City of Norwalk.

At both community outreach meetings, members of the public participated in an exercise designed to solicit ideas about the values and defining characteristics of the City. Outreach continues next Monday with a Community Meeting conducted in Spanish, for more information on upcoming meetings click here. To provide feedback at the Defining Norwalk website click here.

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Community Branding Committee Meets for the First Time

Yesterday was the first meeting of the Branding Advisory Committee Meeting. Members of this Committee represent a diverse group of people who will serve as a source of ideas and a sounding board for concepts as the branding process moves forward. Members of the Committee were excited to have an impact on the future of the City’s brand for years to come.

At the meeting, committee members took part in an exercise to define the community. Members of the public will participate in this same activity at upcoming community meetings. For more information on upcoming meetings click here. To provide feedback at the Defining Norwalk website click here.

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City Announces Branding Initiative

In January 2016, the Norwalk City Council approved a community-wide branding initiative. Through consultant facilitation, the City will engage community members over the course of several months to identify the City’s brand and identity. The brand will include visual elements such as Norwalk’s logo, motto and color scheme. The identity will be a definition of the City’s unique characteristics and will reflect community sentiment and input. By developing a clear City brand and identity, Norwalk will define what the City stands for and where it is headed in the future.

To oversee this process, the City Council has appointed a Citizen Branding Advisory Committee. Citizen engagement is an important part of the branding process and the Committee will serve as a sounding board for ideas, inspirations and analysis of community feedback.

A series of community meetings are scheduled to engage the public and gather important resident feedback. Below is a list of dates and times for public community meetings where residents are encouraged to attend and provide input.

Outreach Meetings Date and Time Location

Community Meeting 3/2/16 7:00 PM @ Rec Center
Senior Center Meeting 3/8/16 9:30 AM @ Senior Center
Community Meeting* 3/14/16 7:00 PM @ Social Services Center
Community Meeting 3/21/16 7:00 PM @ Rec Center
Youth Meeting 3/30/16 4:00 PM @ Teen Center
Community Meeting 4/16/16 10:00 AM @ Social Services Center
Community Meeting 4/11/16 7:00 PM @ City Hall
*Meeting to be conducted in Spanish

Because the branding process will impact the future of the community, participation from residents and business is very important. Those who cannot participate in person are encouraged to visit to provide feedback.

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