The Process

In January 2016, the Norwalk City Council approved a community-wide branding initiative. Through consultant facilitation, the City will engage community members over the course of several months to identify the City’s brand and identity. The brand will include visual elements such as Norwalk’s logo, motto and color scheme. The identity will be a definition of the City’s unique characteristics and will reflect community sentiment and input. By developing a clear City brand and identity, Norwalk will define what the City stands for and where it is headed in the future.

To oversee this process, the City Council has appointed a Citizen Branding Advisory Committee. Citizen engagement is an important part of the branding process and the Committee will serve as a sounding board for ideas, inspirations and analysis of community feedback.

A series of community meetings are scheduled to engage the public and gather important resident feedback.